Slogans, nothing but slogans: RB Leipzig is one of the most ambitious projects in German football, but at times also a self-help seminar powered by Red Bull. When Julian Nagelsmann arrived in 2019 he covered the training ground with quotations from famous people, following a tendency already visible under Rangnick and Hasenhüttl. “Winning isn’t everything, it’s the only thing” and “Make each day your masterpiece” were among the slogans on display.